{"id":1370,"date":"2026-04-24T09:45:04","date_gmt":"2026-04-24T07:45:04","guid":{"rendered":"https:\/\/www.vitavigor.com\/?page_id=1370"},"modified":"2026-10-12T21:39:46","modified_gmt":"2026-10-12T19:39:46","slug":"history","status":"publish","type":"page","link":"https:\/\/www.vitavigor.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n\n\n
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MADE IN MILANO SINCE 1958<\/h1>\n <\/div>\n \n
68 YEARS OF PRODUCTION, QUALITY AND PASSION<\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Our tradition guides us<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n
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68 YEARS OF PRODUCTION, QUALITY AND PASSION<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

The tenacity, creativity and vision of Giuseppe Bigiogera<\/b>, the baker from Bicocca who created \u201cel super grissin de Milan\u201d<\/b>, are still the roots of our identity<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tWatch the corporate video<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t
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1958 – 1968<\/p>\n\n\n\n

WHERE IT ALL BEGAN: GIUSEPPE AND \u201cEL SUPER GRISSIN DE MILAN\u201d<\/strong><\/p>\n\n\n\n

To find the origins of Vitavigor we have to go back to the late 1950s, to a Milan full of energy. In the Bicocca area, then surrounded by fields and home to the first great factories of industrial Milan (Falck, Pirelli, Breda, Marelli\u2026), stood the historic bakery of a family tradition<\/strong>. This is where Giuseppe Bigiogera worked. His bakery was successful and Giuseppe was talented, but he wanted more. Among the trials and experiments in the back room in Via Ponale, one in particular showed him the way: Milan needed his breadsticks. Better, tastier\u2026 crunchier breadsticks, \u201cEl super Grissin de Milan\u201d<\/strong>. It was 1958 and Vitavigor was born, a brand that still bears his mark of vitality and energy, inspired by Latin: \u201cVita-vitae, Vigor-vigoris\u201d, meaning \u201clife and strength\u201d<\/strong>. From a point of arrival, Milan became a point of departure: Vitavigor vans travelled across Lombardy, Tuscany and soon all of Italy.<\/p>\n<\/div>\n\n\n\n

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1969<\/p>\n\n\n\n

THE BUSINESS ADVENTURE: THE NEW VITAVIGOR FACTORY<\/strong><\/p>\n\n\n\n

Following the success of the products, a new factory<\/strong> was built just outside Milan (today\u2019s headquarters in Cinisello Balsamo) to meet growing demand. The new equipment came straight from the most advanced European technologies: after a trip to Norway, G. Bigiogera chose the ovens (already used by the Plasmon factory in Milan) that allowed him to move beyond the old tray system.
One after another, his children Annalisa, Mario and Paolo followed him: the whole family supported the growth and modernisation of the company.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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THE 1970s<\/p>\n\n\n\n

THE RETAIL REVOLUTION: COMMERCIAL GROWTH<\/strong><\/p>\n\n\n\n

In the early 1970s Esselunga<\/strong> became the first large-retail customer, the start of a business partnership that continues today. In the 1980s GS, Standa, Pam<\/strong>\u2026 followed. The arrival of large-scale retail also changed the way the company was managed, reducing the number of sales agents, optimising costs and aligning the company with modern distribution changes<\/strong>.<\/p>\n<\/div>\n\n\n\n

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THE 1970s-1980s<\/p>\n\n\n\n

TOWARDS NEW HORIZONS: THE FIRST FOREIGN CUSTOMERS<\/strong><\/p>\n\n\n\n

Joes Poll<\/a>, still our business partner in the Netherlands<\/strong>, was the company\u2019s first step abroad, an important market the company strongly believes in and develops through an in-house export office and business partners around the world. After the Netherlands, the second historic customer is Australia<\/strong>, closely followed by Japan and Canada<\/strong>. Vitavigor\u2019s presence abroad is constantly strengthened by taking part in international trade fairs: SIAL, ANUGA, Australia, Japan, China<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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THE 1980s<\/p>\n\n\n\n

DEVELOPING NEW PRODUCTS<\/strong><\/p>\n\n\n\n

After the turbulent 1970s, the 1980s were the time to expand and refine the range<\/strong>: new products were created, such as the five-cereal Soffietti<\/strong>.<\/p>\n\n\n\n