{"id":1476,"date":"2016-05-15T15:00:57","date_gmt":"2016-05-15T13:00:57","guid":{"rendered":"https:\/\/www.vitavigor.com\/?p=1476"},"modified":"2026-10-12T21:40:25","modified_gmt":"2026-10-12T19:40:25","slug":"market-research-on-start-up-crackers-may-2016","status":"publish","type":"post","link":"https:\/\/www.vitavigor.com\/en\/market-research-on-start-up-crackers-may-2016\/","title":{"rendered":"MARKET RESEARCH ON START UP CRACKERS, MAY 2016"},"content":{"rendered":"<p>The recent <strong>market research<\/strong> on the new products of the <strong>Start Up line<\/strong>:<br \/>\n1. <strong>Yeast-free crackers with spelt and sunflower seeds<\/strong><br \/>\n2. <strong>Yeast-free crackers with rye, oat and buckwheat<\/strong>,<br \/>\nhas delivered its results.<br \/>\nTHE RESEARCH: The panel test involved <strong>3,500 consumers<\/strong> in line with the target buyers (80% women, 60% aged 26 to 45, 68% in a couple or family), with the aim of finding out whether a potentially niche product, being yeast-free, could have <strong>a broad and diverse audience<\/strong>. THE RESULTS: <strong>87%<\/strong> of respondents said they <strong>would buy the product even without a yeast intolerance<\/strong>, for its <strong>taste and \u201cwellbeing\u201d<\/strong> qualities. This appreciation is also shown by the fact that <strong>87% gave the products a high overall rating<\/strong> (scores from 4 to 6, on a scale of 1 to 6). High scores were also given to the individual features of Start Up:<br \/>\n\u00b7 92% approval for crumbliness (thanks to a dedicated production technology that does without yeast);<br \/>\n\u00b7 89% for the format (150 g, for a snack to enjoy alone or to share);<br \/>\n\u00b7 87% for the shape (also suitable for spreading with cheese, mayonnaise or jams);<br \/>\n\u00b7 86% for taste (natural and light). When are Start Up enjoyed most? 70% of respondents named the <strong>snack moment<\/strong>, at home or out, as their favourite <strong>occasion<\/strong>, but 43% would also have these crackers with meals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent market research on the new products of the Start Up line: 1. Yeast-free crackers with spelt and sunflower seeds 2. Yeast-free crackers with rye, oat and buckwheat, has delivered its results. THE RESEARCH: The panel test involved 3,500 consumers in line with the target buyers (80% women, 60% aged 26 to 45, 68% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/posts\/1476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/comments?post=1476"}],"version-history":[{"count":1,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/posts\/1476\/revisions"}],"predecessor-version":[{"id":1511,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/posts\/1476\/revisions\/1511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/media\/764"}],"wp:attachment":[{"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/media?parent=1476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/categories?post=1476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vitavigor.com\/en\/wp-json\/wp\/v2\/tags?post=1476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}