-53% PLASTIC IN PACKAGING

Since 2020 we have been on a concrete path of packaging evolution, gradually moving away from plastic towards more sustainable solutions. A commitment that has allowed us to reduce plastic use by 53% in the new packaging of the Snack line (VitaPop, VitaJoy, VitaFit Mini crackers..)  Today all snack line packs are made of paper-plastic laminates, recyclable with paper and ATICELCA certified, the assessment system that defines the recyclability of mainly cellulose-based packaging.