VITAVIGOR AND DISNEY, SEPTEMBER 2018

1 September 2018

VITAVIGOR LAUNCHES VITASTICK MINI, THE DISNEY-BRANDED SNACKS FOR A NUTRITIOUS AND TASTY SNACK TIME

“El super Grissin de Milan” grows its family and goes child-size: with Vitastick Mini, the new snack line made with Disney for “back to school 2018”, Vitavigor wins over adults and children with the characters of Mickey Mouse’s family. Two versions for a snack that pleases even the most demanding young palates: “Pizza Taste” and “with Parmigiano Reggiano”.

Vitavigor welcomes the famous Disney characters into its family: Mickey, Minnie, Donald Duck, Goofy, Pluto and Huey, Dewey and Louie, who star in Vitastick Mini, the new snack line created for “back to school 2018”. Designed to satisfy both children’s tastes and parents’ attention to wellbeing, this innovative product brings Vitavigor and Disney together in a wider project to promote healthy eating habits for adults and children, part of the “Cucina Disney” initiative promoted by Disney. The partnership has led to light, crunchy and tasty snacks, ideal for children’s school snack time, with a recipe that uses only top-quality ingredients, such as extra virgin olive oil, and no hydrogenated fats, GMOs or chemical preservatives, for the best in taste and wellbeing.

Vitastick Mini, available in 150 g multipacks containing 6 snack bags of 25 g each, or in packs for bars and vending, also 25 g, all come in fun, colourful packaging, each featuring a different character from the Disney family, with an eye-catching fashion stripe design. Two tasty varieties for adults and children: the savoury Pizza Taste, made irresistible with tomato and oregano, and the unbeatable Parmigiano Reggiano, made only with 100% Parmigiano Reggiano PDO, authorised by the Parmigiano Consortium. Inside every multipack, children will also find Disney tattoos with 44 different designs to collect, to make going back to school even more fun.